Users as Editors: What's the Key to Quality Social Media Content?

Social media is one of the most influential types of online publishing today, but many still doubt its ability to generate quality content. Yet publishers from a widening array of market segments can actually be the key drivers for content quality, and can enable social media members to contribute to key editorial functions. How does quality content bubble to the top in social media, and what are the best practices that publishers can follow to generate and manage the quality of social media? This panel event that will look at content that's being generated for consumers on the open Web, and content for business information consumers that is becoming good enough to license as the "golden source" to enterprise customers.